By Tendai Chisiri
The highly anticipated 2023 edition
of the Sanganai Hlanganani World
Tourism Expo,Zimbabwe’s premier
international tourism showcase, is all
set to take place from 12 to 14
October in the vibrant City of
Bulawayo.
The annual event brings together key
players and stakeholders in the global
tourism industry,providing a platform
for networking, collaboration, and
showcasing the best of Zimbabwe’s
rich tourism potential.
This year’s
expo celebrates the resilience,
dynamism, and untappedpotential of
Zimbabwe Africa as a premiere
tourism destination. With a diverse
range ofdestinations, wildlife,
heritage, culture, and adventure
offerings, Africa is emerging as a top
choice for travellers worldwide.
The
Sanganai Hlanganani World Tourism
Expo aims to highlight Zimbabwe’s
unique position within this
burgeoning tourism landscape.
Organized by the Zimbabwe Tourism
Authority (ZTA) in partnership with
the Ministry ofEnvironment, Climate,
Tourism and Hospitality Industry,
the Sanganai Hlanganani World
Tourism Expo is known for its high-
profile attendees and engaging
exhibition pavilions.
ZTA’sChief
Executive Officer, Ms Winnie
Muchanyuka expressed her
excitement about theupcoming
event, saying, “The 2023 edition of
Sanganai Hlanganani World Tourism
will beam the light on tourism and
place the entire travel and tourism on
center stage”.
“We look forward to
showcasing the beauty, heritage, and
hospitality of our country, and
promote Zimbabwe as an irresistible
destination for travellers looking to
experience authentic African tourism,”
she said.
Muchanyuka said participants should
expect a variety of engaging and
interactive activities during the expo,
such as educational workshops to
foster knowledge sharing, networking
sessions to foster collaboration
amongst industry experts, and award
ceremonies to recognize and celebrate
outstanding contributions in the
tourism sector.
“An exciting array of activities awaits
participants. These will include
business-to-business meetings for
industry players and buyers. A
Tourism investment forum will be
held to showcase opportunities that
are available to potential tourism
sector investors. The aviation sector
will also converge to talk about
various issues affecting the aviation
sector”.
” A career guidance session will
be held for the upcoming tourism
leaders. Buyers will take up the usual
destination site visits in the different
locations across the destination to get
an understanding of what the country’
s incredible tourist attractions,” she
said.
The Zimbabwean tourism industry
has undergone notable development
and transformation in recent years,
spurred by sustainable initiatives,
improved infrastructure, and
strategic partnerships.
The Sanganai
Hlanganani World Tourism Expo
serves as a powerful platform to
further reinforce these achievements
and position Zimbabwe as a leading
destination for tourists from across
the globe.
Muchanyuka made a clarion call to
the sector’s new players to take
advantage of the Expo to exhibit and
showcase their businesses.
“We’re
encouraging the upcoming tourism
players who have difficulties in
accessing the market to come and
register as exhibitors and be able to use this platform to market their facilities to the broader tourism family and more so to the visiting international buyers,” said Muchanyuka.
Registration for the 2023 edition of the Sanganai Hlanganani World Tourism Expo is now open and can be completed online.
“Space is quickly running out attendees are encouraged to register early to secure their place at this prestigious event,” added Muchanyuka.
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