By Tendai Chisiri
It is the time of the year when consumers and shoppers of OK Zimbabwe Limited, a Zimbabwe Stock Exchange – listed company enjoy rock bottom prices, qualify for weekly draws prizes and other prizes that range to cars from various suppliers in the OK Grand Challenge promotion which runs from the 5th of April 2023 to the 3rd of June 2023.
OK Grand Challenge promotion was launched at OK Marimba on Thursday with some suppliers exhibiting the goods that customers need to buy to enter weekly draws. This year marks the 35th one since since the inaugural time it was launched in 1988, however, it is the 34th edition minus 2020 when it didn’t run due to Covid-19 pandemic. The retail promotion is married to the prestigious horse race, which comes at the end of the promotion period.
OK Zimbabwe according to released communication, is promising “the biggest savings of the year” with consumers and shoppers enjoying rock bottom prices across the 52 OK stores nationwide.Every year, Zimbabweans look forward to this iconic promotion.
OK Zimbabwe Chief Executive Officer , Maxen Phillip Karombo at the launch said OK Zimbabwe’s overarching purpose is “to make happiness tangible by planting smiles on employees, customers,suppliers , shareholders and the community they operate in.” True to this thinking we are launching yet another fresh edition with the biggest savings of the year, low low prices and so much giving back to the community”, he said.
He elaborated that customers will walk into any OK store and get discounts that they ordinarily will not get anywhere else. OK recognises that people are in difficult times and saving any dollars will bring happiness to so many homes.
OK Zimbabwe Group Marketing Director, Juliet Ziswa said it has become easier for a customer to register and be part of the OK Grand Challenge promotion .” A customer gives the till operator their name, mobile number and identity number and their registration to participate in the promotion will be complete”, she said.
Customers can also register in the store at the Help Desk, WhatsApp (0788788034, USSD(*189#) and Webstore. Once registered, all the customers will need to buy goods worth ZWL 10,000 or more and the qualify for the weekly draws where one customer in every one of the 52 OK branches will walk away with ZWL 40 000 shopping voucher.
There is a ShoppersChoiceLoyalty Club car where one needs to shop for ZWL 15000 or more and stands to win an NP200 at the end of the promotion. There will be a Ritebrand Prize, a brand exclusively found in OK store where a customer simply needs to buy ZWL 10,000 worth of Ritebrand products to qualify in a draw that will get them an NP200 at the end of the promotion.
Over 40 suppliers partners are giving away NP200s at the end of the promotion and their varied mechanics are found in-store, website and in the press. Ford Ranger Double Cab worth over USD 60,000 then seals the promotion. OK Zimbabwe believes it is going to be an exciting and happy season.
” We have noticed that the OK Store brand logo and the thinking behind has also changed in the process. They have introduced a fresher, modern and cleaner icon with a payoff line “My Happy Place” It seems for them, happiness is going to be a top priority going forward. We hope that when we go to the OK Stores from this time henceforth, we will be able to experience the Theatres of Happiness in there”, said the OK Grand Challenge team in a press release.
OK Zimbabwe will also give back to the community through its adoption of St Giles. At the end of the promotion , OK Grand Challenge will plant smiles in the community it operates in.
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